Hardcore Heavy Industry｜Why Sinotruk is fearless in the face of increasing uncertainty in the overseas market?

In 2024, under the multiple backgrounds of low operation of domestic equipment manufacturing industry and weakening momentum of international market, Shandong Heavy Industry seized the overseas opportunities, and the export of its products continued to grow, and there were many good news. In this issue of “Observation on High-Quality Development of Shandong Heavy Industry Group”, a series of reports focus on Sinotruk , the “leader” of the group’s product export, and explore the success code of its leading overseas.

In recent years, the uncertainty, imbalance and unpredictability of the overseas market have become more and more significant. Against this background, Sinotruk still firmly puts forward the goal of 450,000 vehicles sales in 2025, with a year-on-year growth rate of more than 20%, and accelerates the global layout of the whole series of commercial vehicles. Overseas market turbulence, how does China National Heavy Duty Truck rise to the challenge? Why is it fearless?

Product Strength is the Greatest Base

Sinotruk has leading domestic and international first-class manufacturing bases, and the Laiwu plant, which was constructed with an investment of 15 billion RMB, has the automated production line for commercial vehicles with the highest degree of flexibility in the world, the first servo press automated line in China, and the first AGV production line in the field of domestic commercial heavy-duty trucks, and the Laiwu plant’s welding workshop is the first “black-light factory” in the domestic commercial vehicle industry. Laiwu plant welding workshop is the first “black light factory” in the domestic commercial vehicle industry.

The world-class R&D and intelligent manufacturing level empowers SINOTRUK to continuously launch products with higher technological content, higher product quality and higher degree of fit, and successfully build up an industry-leading technology system with independent intellectual property rights, forming an industrial pattern of a full range of commercial vehicles such as heavy-duty trucks, light-duty trucks, buses, special vehicles, pickup trucks, VAN vehicles, and so on, to meet the diversified needs of global customers.

Actively Embracing Changes to Create New Competitive Advantages

Seizing the market opportunities, Sinotruck has continuously increased the development of new energy models, such as pure electric, hydrogen fuel and hybrid, and realized the full route coverage of new energy technology and the full coverage of six application scenarios, leading the global transportation industry to be greener, smarter and more efficient.

In 2025, Sinotruck will collaborate with European R&D platform resources to launch a new generation of medium and heavy trucks on a new platform, which will improve the economy of traditional energy vehicles by 12%, and the life span of B10 will exceed 2 million kilometers; and reduce the self-weight of new energy vehicles by 600kg, and reduce energy consumption by 10% on the basis of the existing one.

Brand is reputation, being the undisputed industry leader

Sinotruck has actively responded to the “Belt and Road” initiative, and continued to enhance the brand’s international influence by organizing a number of partner conferences and product launches in Mexico, Algeria, and other parts of the world, forming a multi-channel, wide-coverage, three-dimensional communication matrix. In September 2024, at the Hannover International Commercial Vehicle Show in Germany, which is known as the “Oscar” of the commercial vehicle industry, Sinotruck made a shocking appearance with 7 models, and once again stunned the world with its ultra-high technological power.

At the exhibition, the new generation of Yellow River heavy truck of Sinotruck broke through the limit of low wind resistance of commercial heavy trucks again with a wind resistance coefficient of 0.286. The combination of “ultra-low wind resistance + zero carbon emission + very oriental aesthetics” has won the favor of global customers.

Nowadays, Sinotruck has been exported all over the world, its products are exported to more than 110 countries and regions, and 80 overseas representative offices and offices have been set up in more than 90 countries and regions, which makes CNHTC a bright and eye-catching “golden name card” in the global commercial vehicle industry with its big country manufacturing and China’s intellectual manufacturing.

In 2024, under the background of the global market change, China National Heavy Duty Truck Corporation (CNHTC), by virtue of the long-term profound market accumulation and strong product strength, realized the upward trend of the overall performance in 2024, and exported 135,000 heavy trucks in the whole year, once again breaking the export record held by itself, and ranked the first place in China’s heavy duty truck industry export for 20 consecutive years, which is the well-deserved benchmark for China’s commercial vehicle enterprises to sail out to the sea.

In the face of a challenging future, Shandong Heavy Industry will take a more open attitude and a more resolute pace to walk side by side with its global partners, to draw a blueprint for a closer, mutually beneficial and win-win community of destiny, and to lead the industry to a brighter future.